A disco thing

What is better to create a buzz than a teaser keeping the secret intact but exciting enough to make you crave?
Sony knows it and with this advertisement for their new toy ( ? ), Rolly, the blogosphere is vibrating of rumors and questions.
Is it a moving digital audio player ? A lunatic robot pet ? An extension for the Playstation 3 ? Does it open beer cans ?

To this day, Sony has only confirmed Rolly is an audio player without a display and with a single button. No release date has been set yet.
Just enjoy the ad and its soundtrack : the fantastic Scenario Rock's Skitzo Dancer remixed by Justice.